Bamzle, the mascot — an owl in a detective coat with a magnifying glass

What Bamzle is

You know the feeling. You click “Pay”, close your eyes and hope it works out this time. The thought of the money you are saving talks you into ordering from a shop that looks reasonable enough. Somewhere at the back of your head a warning light is blinking, but the price is irresistible and the discount timer is counting down. And those five bright stars on the homepage settle it.

We would all like to believe that common sense is enough online. But today's fraudsters have tricks refined enough that ordinary caution does not catch them. So what actually decides whether you lose your money or your parcel turns up? No, it is not luck.

One of you is probably using Bamzle. Your own private eye, which sees what fake shops are trying to hide. Send it to anyone you think could use it — your grandfather, say, or your mum.

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shops checked
lookups in total
shops that raised flags*

* We call a shop suspicious when it scored under 70 out of 100. Each shop counts once, however many people looked it up.

Who is behind this?

For eleven years I have been making content for brands that want to talk to their customers differently and better. For the last six of those I have worked deep in e-commerce. I picked up the trade both with clients — among them Bonami, Notino, Weleda and Bezrealitky — and by building things of my own (Mluvící tlačítka and Studio CodeWhiskers).

That leaves me looking at online shopping from both sides. I understand what shop owners are up against day to day, and I also see how easily a customer gets burned. More than once I have watched people lose money simply because they wanted to save a little, get a parcel sooner, or do a small family business a good turn before it went under.

With artificial intelligence moving as fast as it is, this kind of fraud is only going to grow and get more sophisticated. Which makes a second look worth it whether you are buying a pair of earrings or a washing machine. Anyone can get burned buying online — me included. That is what Bamzle is for: in about a minute it surfaces what would take a shopper half an hour of digging, and probably still leave gaps. Try it, it is free.

Bamzle went live in August 2026, so it is at the very start of its road. My aim is to train it until it is genuinely good at protecting people. If you hit anything that does not work properly, or you have an idea worth building — whether you run a shop or buy from one — please write to me. Every piece of feedback helps.

Lidmila Maršálková, founder of Bamzle

Lidmila Maršálková

founder of Bamzle

Where to find me

Tips and news on shopping safely

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